What is the best value tool for web analytics?

Google Analytics has the highest value score (88) among tools we list, priced at: Free of charge (Google). Verify with the vendor.

Google Analytics logo

Google Analytics

Web analytics
88
value score

Best value

Free of charge (Google)

Fit 4/5 (editorial) · Stages: Solo founder, Pre-seed to Series A, Later stage (10+)

Prices as of 2026-10-27, verify with vendor. Pricing source · See reviews on G2

Plausible logo

Plausible

Web analytics
74
value score

Starter $9/mo (up to 10k pageviews; monthly vs yearly billing view not verified), Growth $14/mo, Business $19/mo; 30-day free trial, no free plan

Fit 4/5 (editorial) · Stages: Solo founder, Pre-seed to Series A

Prices as of 2026-10-27, verify with vendor. Pricing source · See reviews on G2

Fathom Analytics logo

Fathom Analytics

Web analytics
65
value score

From $15/mo (up to 100,000 monthly pageviews); 7-day free trial

Fit 4/5 (editorial) · Stages: Solo founder, Pre-seed to Series A, Later stage (10+)

Prices as of 2026-10-27, verify with vendor. Pricing source · See reviews on G2

FAQ

What is the best value tool for web analytics?

Google Analytics has the highest value score (88) among tools we list, priced at: Free of charge (Google). Verify with the vendor.

How much do web analytics tools cost?

Published entry prices for listed tools: Google Analytics: Free of charge (Google); Plausible: Starter $9/mo (up to 10k pageviews; monthly vs yearly billing view not verified), Growth $14/mo, Business $19/mo; 30-day free trial, no free plan; Fathom Analytics: From $15/mo (up to 100,000 monthly pageviews); 7-day free trial. Prices as of 2026-10-26.